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Uncle Ben's (rice)
Uncle Ben's is a brand name for parboiled rice and other related food products. The brand was introduced by Converted Rice Inc., which was later bought by Mars, Inc. It is based in Houston, Texas. Uncle Ben’s rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s.〔Palmeri, Christopher. (“Wake Up, Mars!” ) ''Forbes.'' (December 13, 1999)〕
== Origins ==
In the 1930s, the German-British scientist and chemist Erich Huzenlaub (1888–1964)〔Birth Certificate of "Erich Gustav Wilhelm August Louis Huzenlaub" - http://bp0.blogger.com/_siCHlxAln1w/RhAf_n10spI/AAAAAAAAAXk/4gbkHhH3-ek/s1600/Erich+Huzenlaub+Birth+Ceritificate+Geburtsurkunde.jpg〕 and the British scientist and chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. The process consisted first in vacuum drying the whole grain, then steaming, and finally vacuum drying and husking.〔M.C. Kik and R.R. Williams, "The Nutritional Improvement of White Rice", ''Bulletin of the National Research Council'' 112 (June 1945) (p. 61ff )〕〔British Patents 519,926 (10 April 1940) and 522,353 (17 June 1940); U.S. Patents 2,239608 (22 April 1941), 2,287,737 (20 December 1941), 2,287,737 (23 June 1942), cited in Kik and Williams〕 Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time.〔
In 1932, Forrest Mars, Sr., moved to the United Kingdom with the goal of growing the Mars food company internationally.〔Mars company history http://www.mars.com/global/about-mars/history.aspx〕 While in the United Kingdom, Mars learned of Erich Huzenlaub's work with rice. Huzenlaub's London based company was called "Rice Conversion, Ltd."〔Rice Conversion, Ltd. Pamphlet http://bp2.blogger.com/_siCHlxAln1w/RhA7GH10swI/AAAAAAAAAYc/oz1ZYT10QDI/s1600/H.R.+Rice+Conversion+1940.jpg〕 The two eventually formed "Mars and Huzenlaub"〔Mars and Huzenlaub Documents http://bp0.blogger.com/_siCHlxAln1w/Rg29CX10r7I/AAAAAAAAARg/wQdZ85Ay0J8/s1600/Mars+and+Huzenlaub+Envelope.jpg〕 in Houston, Texas, which gave Forrest Mars partial ownership of the "Huzenlaub Process" rice conversion patent. In 1942, through Mars's guidance and sponsorship, Huzenlaub created "Rice Conversion, Inc." with a Houston food broker, Gordon L. Harwell, forming Converted Rice, Inc., which sold its entire output to the U.S. and British Armed Forces. The advantage of this product was that it could be air-dropped to troops in the field without risk of weevil infestation, and it could be cooked more quickly than other rice products. Additionally, the converted rice product would retain more nutritional value.〔"Science: Richer Rice", ''Time'', 28 June 1943 (full text )〕 In 1944, with additional financing from the Defense Plant Corporation and an investment by Forrest Mars, it built a second large plant.〔"Business & Finance: Rice for G.I.s", ''Time'', 28 August 1944 (full text )〕 In 1959, Forrest Mars purchased Erich Huzenlaub's interest in the company and merged it into his Food Manufacturers, Inc..〔Correspondence http://bp0.blogger.com/_siCHlxAln1w/Rg3ABX10r9I/AAAAAAAAARw/PRNOaZAgdyE/s1600/Forrest+Letter+to+Erich+28+Sep+1959.jpg〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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